Douglas J. Dalrymple, Leonard J. Parsons, Jean‐Pierre Jeannet
Abstract
Marketing Decision Making. Customer Behavior and Market Segmentation. Marketing Research and Forecasting. Product Policy. Advertising and Sales Promotion. Pricing. Distribution. Marketing and Society. Planning and Implementation. Case Index.
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Marketing Decision Making. Customer Behavior and Market Segmentation. Marketing Research and Forecasting. Product Policy. Advertising and Sales Promotion. Pricing. Distribution. Marketing and Society. Planning and Implementation. Case Index.
Key concepts: Business, Marketing management, Marketing