1995•Unpublished venueRequires access
Basic Marketing Management
Douglas J. Dalrymple, Leonard J. Parsons
Open publisher page 18 citations
Abstract
The Role of Marketing in Organizations and Society Marketing Strategy Customer Analysis Market Segmentation and Product Differentiation Competitive Analysis and Product Positioning Measuring and Forecasting Market Opportunities Product Development and Testing Product and Brand Management Services Marketing Setting Prices for Goods and Services Selecting and Managing Distribution Channels Personal Selling and Sales Force Management Direct Marketing Designing Advertising Programs Sales Promotion and Public Relations International Marketing Strategies Marketing Planning and Implementation.