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2021•Advances in Higher EducationRequires access

Analysis of Media Agenda Setting in the New Media Era

Mei Ling Lin

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Abstract

Agenda setting has a direct impact on the communication effect. With the advent of the new media era, the traditional agenda setting can no longer meet the needs of the times. This means that the agenda setting needs to be further changed. In the new media era, the emergence of the Internet has brought more ways for communication. Therefore, the media agenda should pay attention to the application of network media, integrate network media and traditional media for information communication activities, and clarify the identity, status and influence of the public in the media agenda. This paper will focus on the problems existing in the media agenda setting in the new media era.

About this research paper

What this paper is about

Agenda setting has a direct impact on the communication effect. With the advent of the new media era, the traditional agenda setting can no longer meet the needs of the times. This means that the agenda setting needs to be further changed. In the new media era, the emergence of the Internet has brought more ways for communication. Therefore, the media agenda should pay attention to the application of network media, integrate network media and traditional media for information communication activities, and clarify the identity, status and influence of the public in the media agenda. This paper will focus on the problems existing in the media agenda setting in the new media era.

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Available abstract

Agenda setting has a direct impact on the communication effect. With the advent of the new media era, the traditional agenda setting can no longer meet the needs of the times. This means that the agenda setting needs to be further changed. In the new media era, the emergence of the Internet has brought more ways for communication. Therefore, the media agenda should pay attention to the application of network media, integrate network media and traditional media for information communication activities, and clarify the identity, status and influence of the public in the media agenda. This paper will focus on the problems existing in the media agenda setting in the new media era.

Key concepts: Media relations, Citizen media, Public relations, New media, Political science, Network media, The Internet, Focus (optics)

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