Agenda Interaction Between Online Media and Traditional Media——In the Case of Yang Lijuan Event

With the development of information technology,the Internet media in the making have to some extent changed the traditionally-existing inter-media agenda setting,and brought the agenda interaction between the Internet media and the traditional media to the vision of Mass Communication research.As an important theory of Mass Communication,the inter-media agenda setting is of great significance to our research and guides us to know how medias should set the public agenda.Hence,the paper chooses one of the important media events in 2007,Yang Lijuan event,as an example to analyze and research the backgrounds,approaches,meanings,limitations and prospects of the agenda interaction between Internet media and traditional media,with an attempt to provide some useful ideas on how medias should set the public agenda.