Analysis on the New Strategy of Cultural Media Industry Under the Background of Integrated Development

Culture media is an extension of the field among the media industry, using modern means of communication, to carry out the dissemination of culture and communication between different cultures through the media. The media, or medium, refers to the carrier of information dissemination of information, may be the private sector, it can be official bodies. Communication channels include paper, sound, video, as well as modern networks. Nowadays, cultural media is not only spreading information, but also a special industry of commercial nature. As it is gradually becoming more popular, there are also some special media. Internet information technology has gradually matured, Internet information has gradually replaced the traditional way of information dissemination, and the significance of the existence of the media industry in different cultures is also different. How to develop the cultural media industry under the background of integrated development in the new era, to enhance competitiveness in the industry is the problem that numerous media people need to think about. Based on the development experience and problems of the cultural media industry, this paper discusses the overall development and influence of China's cultural media industry under the background of integration.