On Development of Media Industry in China in the Times of Network

With the grow--up and speedily spreading of internet, network media with its characteristics have a great influence on the development of traditional media. Since China became the regular member of World Trade Organization, the media industry in China is faced with the sharp competition from the foreign large media. The mixing of multiple media, plural management and the tendency of multiple development are basic to meet challenges and obtain its position in international media and new stage of information for Chinese media industry.