The Difficult Position of Contemporary Culture Media Industry and Countermeasure

The cultural media industry as a kind of cultural inforamtion and the intelligent creativity as an industry of resources are obtaining the unprecedented development space and great vigor.The standing problem of the cultural media industry at the moment is: The cultural media industry is deficient of competition's consciousness and the competitive ability,the total quantity scale is small,the quality level is not high;talented person in the cultral industry comes to short supply;receiving market stays in low and balanced standard.Therefore,we must expand the quantity scale and improve the quality level,make clear the integrated direction of the cultural media industry in universities,grasp the maket discipline of this industry,promote reasonable development and realize the most optimized disposition of many kinds of resources.