Effective Corporate Communication: Perspectives and Challenges of Diversity, Social Media and Technology

Communication is the backbone of any organization. No organization can sustain without having proper communication at its place. Effective communication is significant for managers in the organizations so as to perform the basic functions, be it planning, organizing, staffing, directing and controlling. Organization spares a vital part of their life cycle in communication. The increasing pressures and challenges expand the role of managers in smooth functioning of the organization. Top management always expects that their employees should possess good communication skills along with requisite competency. The success of the employees depends on the effectiveness with which they communicate and share information. This paper highlights the significance of organization communication in making organization successful and enhances their efficiency to sustain in this ever-dynamic environment. This research paper largely draws strength from secondary sources on the issues, challenges and strategies that can be adopted by the organizations to promote. effective communication