“Effective organizational communication – an imperative for creating higher business results in contemporary business trends”

Effective organizational communication focuses on open and direct relationship between employees and managers in organizations, thereby resulting in improvement of their commitment, productivity and organizational performance. Organizational communication entails enduring force that brings together all organization members and leads them towards achieving the set goals. Only organizations that manage to establish principles of effective communication have the privilege to play a role of successful organizations in contemporary societal conditions of change and dynamism. As science, technology and changes about organizational communication develop, organizations need to build their own ability to upgrade themselves at the same pace. That way they would be willing to apply and respond positively to new principles, channels and modes of communication that would contribute to the set requirements and expected accomplishments of the organizations. Key words: communication, employees, managers, communication skills, communication relations, information and communication technologies, organizational results