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ROLE OF MANAGEMENT OF THE BRAND AND INCREASING THE COMPETITIVENESS OF ENTERPRISES

А.Р.Okboev, Ziyodulla Hakimov

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Abstract

In the state of practical recommendations for the creation of an effective system of brand management, the role of brand management and the importance of brand management in increasing the competitiveness of enterprises

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In the state of practical recommendations for the creation of an effective system of brand management, the role of brand management and the importance of brand management in increasing the competitiveness of enterprises

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Available abstract

In the state of practical recommendations for the creation of an effective system of brand management, the role of brand management and the importance of brand management in increasing the competitiveness of enterprises

Key concepts: Business, Brand management, Marketing, Brand awareness, Brand equity

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