ROLE OF MANAGEMENT OF THE BRAND AND INCREASING THE COMPETITIVENESS OF ENTERPRISES
А.Р.Okboev, Ziyodulla Hakimov
Abstract
А.Р.Okboev, Ziyodulla Hakimov
Abstract
In the state of practical recommendations for the creation of an effective system of brand management, the role of brand management and the importance of brand management in increasing the competitiveness of enterprises
OpenAlex reports 1 citations for this work. Citation counts describe recorded attention and do not establish research quality.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
In the state of practical recommendations for the creation of an effective system of brand management, the role of brand management and the importance of brand management in increasing the competitiveness of enterprises
Key concepts: Business, Brand management, Marketing, Brand awareness, Brand equity