Xiaolin Ye
Abstract
Since the 1990s,China has entered an era of brand competition.And it is difficult to define what is brand competitiveness.The paper starts from the characters of brand competiveness based on management to explore the research methods and promoting strategies concerning brand competitiveness.
A significance statement is not available in the OpenAlex record.
A contribution statement is not available in the OpenAlex record.
Method details are not available in the OpenAlex metadata.
Findings are not separately available in the OpenAlex metadata.
Limitations are not available in the OpenAlex metadata.
Application details are not available in the OpenAlex metadata.
Since the 1990s,China has entered an era of brand competition.And it is difficult to define what is brand competitiveness.The paper starts from the characters of brand competiveness based on management to explore the research methods and promoting strategies concerning brand competitiveness.
Key concepts: Brand management, Business, Competition (biology), Brand awareness, China, Brand strategy, Marketing, Brand equity