Comparison Analysis and Countermeasures of Chinese Enterprises' Brand Management

This paper points out that the reason that China is lack of strong brand is due to the absence of environment and consciousness of brand operating,planning rules of strategic brand management,brand recognition centered as brand core value as well as brand strategic management organization and management talents through comparative studies between China and international corporate brand management,and finds out the key factors impacting corporate brand growth and value enhancement,constructs brand management model suitable for China's enterprises' practices,and puts forward the policy proposals of strengthening Chinese brand management through policy guide and enterprise independent innovation.