2021•Academy of strategic management journal/Academy of Strategic Management journalRequires access

The Relevance of the Strategic Management of the Hotel Cluster Based on a Balanced Scorecard

Nataliia Tkachova, Volodymyr Pylypiv, Viktoriia Vinnikova, Victoria Pylypiv, Надія Миколаївна Заріцька

Abstract

The article deals with the issue of creating hotel clusters based on a balanced scorecard as a concept of strategic management. The methodological foundations and effects of creating hotel clusters are defined, relevant economic indicators of strategic hotel management are highlighted. The mechanism of using the model of a balanced scorecard of strategic management of the hotel cluster is developed and substantiated.

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Key concepts: Balanced scorecard, Business, Strategy map, Relevance (law), Strategic management, Process management, Cluster (spacecraft), Strategic control