2016•Packaging EngineeringRequires access
Graphic Language in the Modern Advertising Design
Liu Hua-d
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Abstract
It aims to study graphic language in the modern advertising design. Based on the times background and modern communication theory,it analyzes the theory about graphic language in the modern advertising design from creative thinking,multiple technique,expression forms and so on.The graphic language should be focus on the basic aspects about spreading information but also comprehensive discussion and system verification from form expression,meaning construction,visual communication and emotional resonance in several dimensions,which obtains an accurate definition and the value of communication in information society contexts.