SWOT Analysis and Countermeasures Discussion on Cooperative Development of Agro-tourism Between Hainan and Taiwan

There are 20 years agro-tourism cooperation and exchange between Hainan and Taiwan.During these years,a number of large-scale and considerably specialized agricultural production bases has been built,showing an excellent development trend in agro-tourism cooperation.In order to give play to the collaborative advantages of agro-tourism,seize the opportunity,remedy the weaknesses and evade the threatening thoughts,the strengths,weaknesses,opportunities and threatens of agro-tourism cooperation between Hannan and Taiwan were comprehensively analyzed by SWOT analysis method.Meanwhile,the corresponding development countermeasures were proposed,including building united market,expanding the cooperation mode;building the union and strengthening the cooperation and increasing the supporting force of government.