2010•Journal of Hainan Normal UniversityRequires access

SWOT Analysis of Developing Marine Sports Tourism Market of Hainan Province Based on the Background of Building International Tourist Island

Zou Yu

Abstract

The strengths,weaknesses,opportunities and threats of developing marine sports tourism market of Hainan province based on the background of building international tourist island were studied by SWOT analysis method and strategy was proposed,which provided reference for promoting the diversification of tourism products.

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Available abstract

Key concepts: SWOT analysis, Tourism, Diversification (marketing strategy), Business, Strengths and weaknesses, Sports tourism, Environmental planning, Geography