Business Model of Energy Big Data Service Based on Business Canvas Theory

Under the background of the rapid development of energy Internet, the combination of energy and big data technology will collect industry data, provide high-quality, efficient, and diversified energy data services through data processing and analysis, which will support a new business model based on energy big data. Based on the business canvas theory, this paper explores the energy big data business model suitable for the new situation from nine aspects, including market subject, customer relationship, value proposition, key business, etc. This paper puts forward a business model with the core of assisting the development of comprehensive energy services and users’ behavior analysis, and with the value concept of expanding the energy big data sharing mode. Based on this, it puts forward the promotion strategy of energy big data from the aspects of profit model transfer, value chain improvement, publicity, and promotion. The business model and promotion strategy proposed in this paper can provide new ideas and directions for the development of energy big data industry.