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2020•Unpublished venueRequires access

The value behind the capsules: applying the business model canvas to the case of Nespresso

Maria Celeste Provenzano

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Abstract

Introduction to the business model. From the business model to the business model canvas. Business model innovation. The origins of coffee and the development of the coffee industry. The history of Nespresso. The strategy of Nespresso. Illy. Lavazza.

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What this paper is about

Introduction to the business model. From the business model to the business model canvas. Business model innovation. The origins of coffee and the development of the coffee industry. The history of Nespresso. The strategy of Nespresso. Illy. Lavazza.

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Available abstract

Introduction to the business model. From the business model to the business model canvas. Business model innovation. The origins of coffee and the development of the coffee industry. The history of Nespresso. The strategy of Nespresso. Illy. Lavazza.

Key concepts: Business Model Canvas, Business model, Business, Value (mathematics), Value proposition, Process management, Engineering, Marketing

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