Analysis of provider training business model development based on canvas business model approach

Abstract The importance of increasing skills and expertise of human resources has affected the increasing of the demand for training provider services. This opportunity causes competition among many training providers. In order to strengthen each provider, it must employ an innovative business model such as canvas business model method. PT. X is one of training providers in Yogyakarta who needs to improve its business model so it can be more competitive among others for the long-term business. This study aims to identify and evaluate the current business model, and design an appropriate a business model based on canvas business model method. The study showed that PT. X needs to develop its business models by adding a renewable value proposition; expanding its consumers through cooperation with hotels and freelancers; creating a consumer community of PT. X; and gaining new additional revenue.