INCREASING PERSONNEL COMPETITIVENESS AT THE ENTERPRISE IN MODERN CONDITIONS: FOREIGN EXPERIENCE

The article is devoted to the problems of personnel competitiveness in modern conditions. The relevance of the research topic is due to the rapidly changing processes taking place around the world: the global economic crisis, pandemics, climate change, a new attitude towards consumption, new technologies, the penetration of the Internet into all spheres of public life, all this requires changes in the work of the enterprise. In their works, the authors relied not only on the works of well-known domestic and foreign scientists, but also on leading experts in this field. Enterprises (of various forms of ownership and economic activity) have to overcome unprecedented global crises, make changes in the way they do business and change the attitude of business to the main resource — labor force (personnel). All of this requires new approaches and management of these changes. The article summarizes the concept of personnel competitiveness. Investigated: the relationship of personnel competitiveness with the competitiveness of the enterprise and the impact of personnel development on the competitiveness of the enterprise; approaches of domestic and foreign scientists to the definition of the concept of "competition". Research has shown the benefits between employee empowerment and innovation; the relationship of the transformation of the organization with the transformation of its employees. Analyzed: what is the originality of competition; what are the new requirements for the workforce; what equipment and technologies will be used by workers in their work by 2028; how empowerment affects employees and increases the company's competitive advantage; what motivational solutions can empower staff; modern approaches to increasing the competitiveness of personnel in difficult economic conditions; why change management and knowledge management are so important. Reviewed what steps the US National Research Council is taking to study the magnitude of job change and the social impact of those changes. Investigated how the internal competition of personnel affects. Based on the study, conclusions about the main methods of increasing the competitiveness of the staff, which can be used in the present conditions.