2021•Journal of Distribution ScienceOpen access

The Effects of Experience and Brand Relationship to Brand Satisfaction, Trust and Loyalty Shopping Distribution of Consumer Philips Lighting Product in Indonesia

Sylvia Christianti Budi, Zahra Fadhlina Hidayat, La Mani

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Key concepts: Advertising, Business, Product (mathematics), Loyalty, Brand loyalty, Marketing, Brand extension, Distribution (mathematics)

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The Effects of Experience and Brand Relationship to Brand Satisfaction, Trust and Loyalty Shopping Distribution of Consumer Philips Lighting Product in Indonesia — Research Paper | ScholarLens