2016•A Journal of Brand Design Association of KoreaOpen access

The Effects of Service Experience on Brand Trust, Customer Satisfaction and Brand Loyalty

박수현

Open full text 6 citations

Abstract

This record does not include an abstract. Use the full-text link above if available.

About this research paper

What this paper is about

An abstract is not available in the OpenAlex record for this paper.

Why it matters

OpenAlex reports 6 citations for this work. Citation counts describe recorded attention and do not establish research quality.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Key concepts: Business, Customer satisfaction, Advertising, Brand loyalty, Marketing, Loyalty business model, Service quality, Loyalty

Related papers

Back to paper searchBrowse research topicsOriginal source
The Effects of Service Experience on Brand Trust, Customer Satisfaction and Brand Loyalty — Research Paper | ScholarLens