2009•Unpublished venueRequires access

The Effect of Brand Loyalty on Customer-Brand Relationship Quality, Brand Trust, Identification -A Focusing Internet Cosmetic Shopping-Mall Consumer-

Hyojin Kim, Na Youn Kue

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Key concepts: Business, Advertising, Identification (biology), Marketing, Brand loyalty, Brand awareness, Quality (philosophy), Brand management

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The Effect of Brand Loyalty on Customer-Brand Relationship Quality, Brand Trust, Identification -A Focusing Internet Cosmetic Shopping-Mall Consumer- — Research Paper | ScholarLens