Virtual Public Sphere And Interactive Practices Of Modern Social Media

The article discusses the formation and development of “virtual public sphere”, the design of its theoretical image and the development prospects in the era of the spread of Internet technologies, as well as the threats to “virtual public sphere”. The development of technological processes at the beginning of the 21st century stimulated the comprehensive spread of communication practices through the Internet. This and a number of other factors eventually led to the transformation or deformation of many public practices of individuals' interactions, which led some scientists to think about transferring the idea of the public sphere concept of Jürgen Habermas to new emerging environment on the InternetThe article analyzes various concepts of mass media, their significant and structural similarities and differences are highlighted. The author concludes that the result of the long discussion regarding the future of the “virtual public sphere” is the understanding that the space of rational and fair discussions, about which J. Habermas speaks in his works, needs to find new forms of embodiment. At the same time, it is logical and quite possible to bring it to life within the framework of communication practices within the Internet space. At the same time, it is impossible to say that the issue of threats and boundaries of “virtual public sphere” will not appear during such attempts to transform it, therefore, together with this, society should also look for means of support and coordination of citizens when interacting in the new form of the “public space”.