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FACTORS AFFECTING CUSTOMER SATISFACTION IN BANKING INDUSTRY IN TANZANIA: A CASE OF NATIONAL MICROFINANCE BANK (NMB) BAGAMOYO BRANCH

Elizabeth Ibrahimu Chawinga

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Abstract

A Dissertation Submitted in Partial/Fulfillment of the Requirements for Award of the Degree of Master of Business Administration (MBA) of Mzumbe University 2014

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A Dissertation Submitted in Partial/Fulfillment of the Requirements for Award of the Degree of Master of Business Administration (MBA) of Mzumbe University 2014

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Available abstract

A Dissertation Submitted in Partial/Fulfillment of the Requirements for Award of the Degree of Master of Business Administration (MBA) of Mzumbe University 2014

Key concepts: Microfinance, Tanzania, Business, Customer satisfaction, Banking industry, National bank, Financial system, Marketing

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FACTORS AFFECTING CUSTOMER SATISFACTION IN BANKING INDUSTRY IN TANZANIA: A CASE OF NATIONAL MICROFINANCE BANK (NMB) BAGAMOYO BRANCH — Research Paper | ScholarLens