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2017•INFLIBNETRequires access

Impact of social media as a brand communication tool on consumers of service sector companies in India

Radhika Madan

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Key concepts: Business, Social media, Marketing, Advertising, Brand management, Tertiary sector of the economy, Service (business), Brand awareness

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Impact of social media as a brand communication tool on consumers of service sector companies in India — Research Paper | ScholarLens