2014•Unpublished venueRequires access

The Business of Social Media: A Qualitative Analysis on How and Why Businesses and Brands Use Social Media Marketing for Strategic Consumer Communication

Deanna F Langer

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Key concepts: Social media, Business, Marketing, Advertising, Social media marketing, Marketing communication, Qualitative analysis, Qualitative research

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The Business of Social Media: A Qualitative Analysis on How and Why Businesses and Brands Use Social Media Marketing for Strategic Consumer Communication — Research Paper | ScholarLens