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2019•International journal of advance research and innovative ideas in educationRequires access

A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOUR IN CHENNAI CITY

Sindy Monika Sindy Monika

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Abstract

Social media marketing nowadays is among the best way to get in touch with potential customers. Social networking websites are the method to interact socially. This paper discusses the ideas of social media marketing and social media promotion and other aspects like the development and advantages, aspect and importance of social media in marketing, social media promotion methods. It also presents an outline of social media marketing in Chennai city.

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What this paper is about

Social media marketing nowadays is among the best way to get in touch with potential customers. Social networking websites are the method to interact socially. This paper discusses the ideas of social media marketing and social media promotion and other aspects like the development and advantages, aspect and importance of social media in marketing, social media promotion methods. It also presents an outline of social media marketing in Chennai city.

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Available abstract

Social media marketing nowadays is among the best way to get in touch with potential customers. Social networking websites are the method to interact socially. This paper discusses the ideas of social media marketing and social media promotion and other aspects like the development and advantages, aspect and importance of social media in marketing, social media promotion methods. It also presents an outline of social media marketing in Chennai city.

Key concepts: Social media, Promotion (chess), Business, Social media optimization, Social media marketing, Marketing, Advertising, Social marketing

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