RESEARCH ON THE INFLUENCE OF PERSONNEL COMPETENCIES ON THE EFFICIENCY OF TOURIST ENTERPRISES MANAGEMENT

The article explores the essence and features of tourist enterprises management, as well as themost important competencies of the personnel which influence the efficiency of these enterprises. Thesearch for new opportunities in achieving a higher level of efficiency of the tourism industry enterprises determines the need to understand the essence and features of management of these enterprises in the current conditions of development of the tourist market. Human resource management is one of the most important components of enterprises management and the choice of a particular individual method of personnelmanagement at the enterprise is a positive factor in its overall activities. The evolution of the tourist marketand the evolution of management systems require that managers of tourism enterprises should take into account the certain features of their management technology and the competencies of the personnel of theseenterprises. This is the subject of the study in this article.