MANAGEMENT OF SPECIAL PROGRAMS OFFERED AT TOURIST DESTINATIONS

Management of special programs is a part of the internal environment of tourist destinations. The paper will explore those facilities which often make the basic motive for the arrival of tourists to some tourist destinations. Special programs can be a frequent and a further increase of customer satisfaction with the chosen tourist destination, and also an impulse for increasing tourist spending. Model of the research are travel programs of special offer facilities based on destination programs. They are often not a part of the hotel or other accommodation facilities' offer, but the destination facilities in the tourist offer. The authors wish to define the tourism offer of special programs, their importance and characteristics, as well as the system of experiences of a tourist destination. Authors want to explore the influence of special tourism programs and facilities on the increase of tourist spending. Special emphasis will be put on importance of estimation management and the external environment of hotels and other accommodation facilities. The bearers of the execution of plans of special tourist programs in the tourist destination which affect higher tourist spending will be explore and defined. Forms and types of special tourist programs offered in the tourist industry to increase the tourism offer and consumption will also be explored. Model of the research are recognized tourist destinations in Croatia and the world in which, in a particular mode, special tourist programs are shaped to enhance tourism experience and increase tourist spending.