ENTERTAINMENT PROGRAMS IN TOURIST OFFER

Tourist demand is based on an experience with a special emphasis on the experience of tourist destination. Entertainment of tourist offer plays an important role in stimulating experience of a tourist who has chosen tourist destination, to experience in it his motives and needs of travel. The paper wants to research and confirm the mentioned initial findings on motives of selection of a tourist destination and importance of entertainment programs in meeting the needs of tourists. Model of research are Croatian tourist destinations in the benchmarking system with other European tourist destinations. Paper wants to define a tourist destination, with special emphasis on the importance of destination management and its organizability, and define who are the bearers of execution plans of entertainment programs in a tourist destination. It will be examined the forms and types of entertainment programs offered in a tourist offer by which are increasing the tourist offer and consumption. Model of research are recognizable tourist destinations where in a special way are formed and realized the entertainment programs in a function of increasing the tourist experience.