2006•Unpublished venueRequires access
Influence of packaging and labeling on consumer preference for toothpaste brands: the case of shoppers in selected retail outlets In Nairobi's Central Business District
Benrodgers M Mulewa
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Abstract
A management research project submitted in
fulfillment of the' requirements of the Degree of
Master of Business Administration, (MBA), School Of
Business, University Of Nairobi