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An exploratory study on consumer purchase drivers towards private label brands : a case of Nakumatt Supermarkets in Nairobi

Martha Njeri Ng’aru

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Abstract

Submitted in partial fulfillment of the requirements for the Degree of Masters in \nBusiness Administration

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Submitted in partial fulfillment of the requirements for the Degree of Masters in \nBusiness Administration

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Available abstract

Submitted in partial fulfillment of the requirements for the Degree of Masters in \nBusiness Administration

Key concepts: Private label, Advertising, Business, Exploratory research, Marketing, Sociology, Anthropology

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An exploratory study on consumer purchase drivers towards private label brands : a case of Nakumatt Supermarkets in Nairobi — Research Paper | ScholarLens

An exploratory study on consumer purchase drivers towards private label brands : a case of Nakumatt Supermarkets in Nairobi

About this research paper

What this paper is about

Why it matters

Key contribution

Method / approach

Main findings

Limitations

Applications

Available abstract

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