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2003•University of Nairobi Research Archive (University of Nairobi)Requires access

A survey of the attitude of consumers towards retail media advertising by tobacco firms in Kenya

Karen L Gaceri

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Abstract

A management research project submitted in \npartial fulfillment of the requirement for the \nDegree of Master of Business Administration (MBA), \nFaculty of Commerce, University of Nairobi

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A management research project submitted in \npartial fulfillment of the requirement for the \nDegree of Master of Business Administration (MBA), \nFaculty of Commerce, University of Nairobi

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Available abstract

A management research project submitted in \npartial fulfillment of the requirement for the \nDegree of Master of Business Administration (MBA), \nFaculty of Commerce, University of Nairobi

Key concepts: Advertising, Business, Marketing

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