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2017•Unpublished venueRequires access

The Impact of Sales Promotion on Consumer Purchasing Behaviour, in Retailing of Consumer Goods in Kumasi Metropolis. The Mediating effect of Customer Service

Kwasi Agyeman-Darbu

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Abstract

A Thesis Submitted to the Department of Marketing and Corporate Strategy, College of Humanities and Social Science in partial fulfillment of the requirement for the degree of Master of Business Administration (Marketing Option), 2016

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What this paper is about

A Thesis Submitted to the Department of Marketing and Corporate Strategy, College of Humanities and Social Science in partial fulfillment of the requirement for the degree of Master of Business Administration (Marketing Option), 2016

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Available abstract

A Thesis Submitted to the Department of Marketing and Corporate Strategy, College of Humanities and Social Science in partial fulfillment of the requirement for the degree of Master of Business Administration (Marketing Option), 2016

Key concepts: Business, Purchasing, Marketing, Sales promotion, Promotion (chess), Service (business), Advertising, Customer service

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The Impact of Sales Promotion on Consumer Purchasing Behaviour, in Retailing of Consumer Goods in Kumasi Metropolis. The Mediating effect of Customer Service — Research Paper | ScholarLens