Dynamics of workplace communication: A new age model

The objective of this paper is to focus on how digital technology, more specifically social media, has resulted in a paradigm shift in the basic model of the process of communication. The traditional communication model, which explains relationship between the sender, medium and receiver and the feedback, may have become obsolete with the advent of a more complex communication channel called internet and its various communication tools. The linear broadcast model of communication is fast being replaced by a multidimensional model of communication using the social media. Many new barriers of communication and challenges have emerged due to social media's inclusion in communication. As social media becomes the favored mode of communication, due to its extensive reach, workplaces cannot remain unaffected by its use. As a result there is information and communication overload and formal channels and boundaries of communication are becoming obsolete. Although stated as a boon for communication, its impact on workplace communication cannot be termed as positive alone. There have been many adverse effects impacting office communication and creating new barriers of communication. The revolutionary change has created need for a more dynamic model of communication.