2017•DEStech Transactions on Social Science Education and Human ScienceRequires access

The Evaluation and Selection of Distribution Channel Model for High-Tech Enterprises

Ke Jian-Chun

Abstract

It is extremely important for high-tech enterprises to meet customer needs through excellent distribution channels. Starting from the analysis of high-tech enterprises’ products and market characteristics, this paper puts forward the evaluation criteria of the channel model and the specific selection scheme by combined with the problems existing in the design of distribution channel in Chinese high-tech enterprises and aimed at the special requirements of the distribution channels.

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Available abstract

Key concepts: High tech, Channel (broadcasting), Distribution (mathematics), Selection (genetic algorithm), Scheme (mathematics), Business, Computer science, Telecommunications