2009•Science and ManagementRequires access
How High-tech Enterprises Build their Internet Brands
Li Xi
Open publisher page 0 citations
Abstract
As the popularization of Internet, high-tech enterprises find its a perfect media spreading their brands. But most of the published research results can not sever High-tech brand directly, because of their distinguishing features. This article discusses the opportunities, challenges that Internet bring to High-tech enterprises, and the measures that High-tech enterprises should take, according to High-tech's characteristics.