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2015•Developments in marketing science: proceedings of the Academy of Marketing ScienceRequires access

McNemar’s Test for Differences in Proportions: The Forgotten Tool for Marketing Research Practitioners

Mark L. Berenson, Michel Dumas, Е. Е. Мазур

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Key concepts: McNemar's test, Test (biology), Variety (cybernetics), Marketing, Advertising, Psychology, Business, Computer science

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