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2002•Journal of Northeastern University Social ScienceRequires access

An Analysis of the Marketing Strategies of China-Based U.S.Bankings

Wang Feng

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Abstract

With China's entry into WTO,foreign funds rush into Chinese market,posing serious challenges to Chinese banking.A research on the marketing strategies of foreign banks in China will enable us to have a better understanding of ourselves and foreign banks,so as to stay competition. This paper proposes the counter measures for Chinese commercial banks in confronting those challenges in the following five years.

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What this paper is about

With China's entry into WTO,foreign funds rush into Chinese market,posing serious challenges to Chinese banking.A research on the marketing strategies of foreign banks in China will enable us to have a better understanding of ourselves and foreign banks,so as to stay competition. This paper proposes the counter measures for Chinese commercial banks in confronting those challenges in the following five years.

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Available abstract

With China's entry into WTO,foreign funds rush into Chinese market,posing serious challenges to Chinese banking.A research on the marketing strategies of foreign banks in China will enable us to have a better understanding of ourselves and foreign banks,so as to stay competition. This paper proposes the counter measures for Chinese commercial banks in confronting those challenges in the following five years.

Key concepts: China, Competition (biology), Chinese market, Business, Marketing, International trade, Economics, Political science

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