Xiang Bao-hua
Abstract
Customer's satisfaction strategy (CSS) was brought up to the agenda. However, there are a lot of factors affecting customer's satisfaction of which, some are retaining-customer factors, some are attracting-customer' factors. A firm ought to analyze the double-factors in details on customer relation management to increase his competency.
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Customer's satisfaction strategy (CSS) was brought up to the agenda. However, there are a lot of factors affecting customer's satisfaction of which, some are retaining-customer factors, some are attracting-customer' factors. A firm ought to analyze the double-factors in details on customer relation management to increase his competency.
Key concepts: Business, Customer retention, Customer advocacy, Customer delight, Customer satisfaction, Customer equity, Customer intelligence, Customer to customer