An Analysis of Marketing Strategy of Customer Satisfaction

Customer satisfaction is the customer's subjective psychological experience.It is a feeling of joy or disappointment after comparing the perceived effectiveness of the product with the value of expectations of it.The marketing strategy of customer satisfaction needs people to stand on the position of customer to think and solve problems and to give top priority to customer satisfaction.There are three basic approaches of marketing strategy of customer satisfaction,that is,to establish the concept of customer satisfaction,to improve Customer Delivered Value and to implement customer relationship management.