2003•Journal of Northeast Normal UniversityRequires access

Research on Customer Satisfaction Theory

Sun Li-hui

Abstract

Customer Satisfaction is a focus of academic circles research today and the main objectives of enterprise marketing. However, the research work on Customer Satisfaction in China falls behind that of foreign countries. In view of this situation, based on the discussion of definition and the model of the Customer Satisfaction, the author goes further into the value of Customer Satisfaction theory and the contribution to marketing of it.

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Available abstract

Key concepts: Customer satisfaction, Customer advocacy, Marketing, Customer delight, Customer retention, Business, Customer intelligence, Customer to customer