FU Feng-q
Abstract
Library marketing is to introduce marketing ideas into library service so as to improve library service benefits.This paper introduces some problems in the marketing of university library,and puts forward some countermeasures and suggestions on the marketing of university library.
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Library marketing is to introduce marketing ideas into library service so as to improve library service benefits.This paper introduces some problems in the marketing of university library,and puts forward some countermeasures and suggestions on the marketing of university library.
Key concepts: Marketing, Service (business), Business, Marketing research, Digital marketing, Marketing strategy, Services marketing, Engineering