Jiang Hai-y
Abstract
This paper discusses the necessity of developing the service marketing by university library, analyzes the advantages of university library in carrying out the information service marketing, and puts forward some marketing strategies.
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This paper discusses the necessity of developing the service marketing by university library, analyzes the advantages of university library in carrying out the information service marketing, and puts forward some marketing strategies.
Key concepts: Business, Marketing, Service (business), Marketing research, Digital marketing, Marketing science, Service science, management and engineering, Marketing strategy