Cooperative management for the resources of hotel industry
Zheng Xiang-mi
Abstract
Zheng Xiang-mi
Abstract
Aiming at excessive competition and lack of competition,the typical manifestation of the existing competition in hotel industry in our country,it is necessary for hotel enterprises to establish the new idea of cooperation and competition,which can help the competitors to make their relationship turn from confrontation to cooperation.This paper starts with the perspective of resource synergy,and analyzes the types of hotel industry resources and the essence of synergy;at last it proposes some suggestions of how to realize resources synergy of hotel industry.
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Aiming at excessive competition and lack of competition,the typical manifestation of the existing competition in hotel industry in our country,it is necessary for hotel enterprises to establish the new idea of cooperation and competition,which can help the competitors to make their relationship turn from confrontation to cooperation.This paper starts with the perspective of resource synergy,and analyzes the types of hotel industry resources and the essence of synergy;at last it proposes some suggestions of how to realize resources synergy of hotel industry.
Key concepts: Competitor analysis, Competition (biology), Business, Hotel industry, Industrial organization, Perspective (graphical), Resource (disambiguation), Marketing