Roles of Corporate Culture in the Hotel Management Under the Circumstances of Market-oriented Economy

With the development of market-oriented economy, the hotel industry in China has turned from the most basic, primitive, and largest price competition to quality competition and higher-level culture competition. Hotel culture plays a decisive part in hotel competition. It can not only help the hotels to create a good image, guide the hotel management, improve the hotel management, but also push forward the hotel development and direct, unite and inspire the hotel staff.