ScholarLens Back to search
2014•Journal of Anhui University of TechnologyRequires access

The Construction of Marketing Specialty Teaching Mode Based on Attaching Importance to Innovative Cultivation

Qian Li-chu

Open publisher page 0 citations

Abstract

At present,there are problems existing in marketing teaching,such as implicit teaching objective,outdated teaching contents and methods,more importance attached to mastering knowledge than to cultivating ability in practice,etc.To cultivate talents with high quality to meet the needs of society,we should optimize specialty cultivation objective,perfect teaching system in creative ability cultivation,develop open teaching,and strengthen innovative training in practice to promote students' innovative ability.

About this research paper

What this paper is about

At present,there are problems existing in marketing teaching,such as implicit teaching objective,outdated teaching contents and methods,more importance attached to mastering knowledge than to cultivating ability in practice,etc.To cultivate talents with high quality to meet the needs of society,we should optimize specialty cultivation objective,perfect teaching system in creative ability cultivation,develop open teaching,and strengthen innovative training in practice to promote students' innovative ability.

Why it matters

A significance statement is not available in the OpenAlex record.

Key contribution

A contribution statement is not available in the OpenAlex record.

Method / approach

Method details are not available in the OpenAlex metadata.

Main findings

Findings are not separately available in the OpenAlex metadata.

Limitations

Limitations are not available in the OpenAlex metadata.

Applications

Application details are not available in the OpenAlex metadata.

Available abstract

At present,there are problems existing in marketing teaching,such as implicit teaching objective,outdated teaching contents and methods,more importance attached to mastering knowledge than to cultivating ability in practice,etc.To cultivate talents with high quality to meet the needs of society,we should optimize specialty cultivation objective,perfect teaching system in creative ability cultivation,develop open teaching,and strengthen innovative training in practice to promote students' innovative ability.

Key concepts: Specialty, Quality (philosophy), Engineering management, Engineering, Teaching method, Medical education, Engineering ethics, Mathematics education

Related papers

Related paper 1Related paper 2Related paper 3
Back to paper searchBrowse research topicsOriginal source
The Construction of Marketing Specialty Teaching Mode Based on Attaching Importance to Innovative Cultivation — Research Paper | ScholarLens