Research on the Influencing Factors of Tourists' Shopping Behavoir of Tourism Commodities at Home

Tourism commodities play an important role in the development of tourism.This article studies how to improve tourism commodity.In this paper questionaire was firstly used to collect the primary data,then was used to perform factor analysis with Spss16.0 statistical software,finally find out the influence factors.Based on the research result,this paper provides some strategies of promotion tourism commodities,such as deepening the connotation of tourism commodity,improving the appearance of tourism commodity,controlling the price of tourism commodity,creating the brand of tourism commodity,protecting the quality of tourism commodity,guiding tour of purchase,innovating the category of tourism commodity.