Empirical research on the tourism shopping store in Xi'an
Liang Xue-cheng
Abstract
Liang Xue-cheng
Abstract
Tourism shopping store is an important place for tourism commodities to display and sale,as well as the window to reflect the development state of tourism.In view of the state at present that tourism shopping develops slowly,this paper analyses empirically on the operating conditions of tourism shopping stores in Xi'an,by investigation to the merchants on-the-spot and the quantitative statistical method.On this basis,this paper proposes the countermeasure and the suggestion to the current Xi'an traveling commodity industry development from the aspect of government and the tourism shopping merchant.
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Tourism shopping store is an important place for tourism commodities to display and sale,as well as the window to reflect the development state of tourism.In view of the state at present that tourism shopping develops slowly,this paper analyses empirically on the operating conditions of tourism shopping stores in Xi'an,by investigation to the merchants on-the-spot and the quantitative statistical method.On this basis,this paper proposes the countermeasure and the suggestion to the current Xi'an traveling commodity industry development from the aspect of government and the tourism shopping merchant.
Key concepts: Tourism, Countermeasure, Commodity, Business, Government (linguistics), Marketing, State (computer science), Advertising